SEO (search engine optimization) is about doing specific things aimed at your website to push much more traffic to it to be able to increase online product sales – and visitors.
What Can be Done?
There are lots of them, but here all of us will discuss what it is as it pertains to freelance writers. As well as, this means writing text inside a certain way to ensure that web surfers (ie, internet users) can land on the particular site.
Freelance Writers and SEO
What freelance writers have to be worried about is actual keywords. What tends to be keywords? Keywords are the content that web surfers key in when they look for things online.
For instance, let’s say you had been interested in beginning a foreclosure clean-up business. You might not really know anything about this other than house foreclosures are hot within the headlines right now and you are looking at starting this type of company.
So, you log on your favorite search motor, (eg, Google, Google! MSN, etc. ) and key in the keywords “foreclosure cleansing business” or “foreclosure cleaning” or even “foreclosure cleanup” or another relevant keyword expression.
Note: When you kind words into the search engines to find something on the web, the words you key in are called the keyword (one word) or perhaps a keyword phrase (two or even more words with commas within between).
How Businesses Reach the Top of Search results
When you key in these words as well as hit “ENTER”, a lot of sites pop up and also you start to browse (ie, click about the results) and start investigating the websites to see when they have the information you’ll need.
The sites that appear are the results that engines like google, Yahoo, MSN, et al think would be the most relevant towards the keyword phrase (aka research phrase) you keyed in. Companies pay lots of money to be one of the primary two or three pages within the results that search engines like google return.
How do SEO Copywriters Make Their Cash?
One of the actual ways they reach pop up within the first 2 or 3 pages of results would be to have relevant text which has the proper keywords and key phrases. And, this is where you being an SEO copywriter can make lots of money. You write the written text that their site must pop up high in search results.
Many times, companies will simply provide you with a bunch of keywords and key phrases and let you write what you need — as long as it is a certain length (usually 300-500 words).
There are lots of freelance writers – thousands and thousands, if not several million. BUT, only a tiny minority understand what SEO is and how you can write this kind of copy. And, for this reason they’re so sought after.
SEO copywriters have an in-demand skill. As more companies transfer larger portions of the advertising budgets to online marketing, there is a much better demand for their own skills.
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