Diary of a Slightly Eccentric Euro Man

A – Alt Tags
All images should include ALT tags. The ALT attribute in HTML is used for three main reasons: the ALT tag provides further details about an image or hyperlinked graphic, the ALT Tags enhances web access for individuals with vision impairments. The ALT tags will also help search engines discern what an image represents. Read the rest of this entry »

Link building is an important aspect of search engine optimization. Search engines view a link as a vote of confidence in a website or webpage. The more links from related sources the greater the webpage’s importance. When requesting links, use an email template that can be easily customized for specific requests. To locate prospective link partners, search Google or Yahoo for related keywords or phrases. Read the rest of this entry »

A logo concept is more than just an affinity for a specific character. Logos represent a company’s brand, and as a result, serious thought and consideration should be put into your logo. Before hand be sure to consider, how the logo will represent your organization and consider the thoughts that will be associated with specific images that you consider for your logo. Read the rest of this entry »

Attempting to stay current on the latest search engine algorithm changes or search optimization tactics can be overwhelming for webmasters attempting to juggle it all. With this in mind, we’ve put together a list of the industry’s best Search Marketing blogs. These blogs are current and discuss important issues related to search engine optimization and search marketing. Read the rest of this entry »

Staying ahead of the competition can be an on-going struggle. While it is not healthy for a company to focus too much time and attention on the competition, it is important to stay abreast of what your competition is doing. When evaluating the competition, assess the industry giants and companies closest to your space. Read the rest of this entry »

Small businesses and entrepreneurs often repeat the same mistakes.  If you are an entrepreneur, the following is a list of critical mistakes to avoid in your new venture:  Read the rest of this entry »