Diary of a Slightly Eccentric Euro Man

Here are 15 important website design tips that you might not be aware of or have overlooked. Consider taking advantage of them if you haven’t already done so… Read the rest of this entry »

Sitemaps are simply “road maps” that search engines can use to navigate their way through the various parts and sections of a website. The sitemap essentially tells the search engines where the various pages are located on the site. This is particularly important for websites that have multi-level navigation, which automated spiders might have difficulty with. Read the rest of this entry »

Web 2.0 is a perceived transition of the Web to web-based applications. Web 2.0 is the next generation of technology solutions where interactive content is the norm.

There is no agreement on exactly what Web 2.0 means. Depending on who you are speaking with, you may receive different explanations. At it’s heart, Web 2.0 is about the maturity of the Web. While many refer to Web 2.0 as companies that employ powerful web technologies, the key components of Web 2.0 are said to include: the Web as a platform, collaboration, and syndication. Read the rest of this entry »

Search engine optimization is a continuous changing process, one that must always be revisited and adapted as search algorithms are changed by the search engines. Because SEO is a constant process, it is often pushed to the bottom of the “to do list” of marketers. Be that as it may, resolve not to ignore search engine optimization as it cycles its way through your task list. Give search engine optimization the attention that it deserves. Read the rest of this entry »

You should not have to look far to find content or new ideas for your podcast show. Look to your daily sources to find fodder and ideas for new podcasting segments.

1. News
Both online and offline sources, from the Associated Press to CNN, contain a deluge of news item each day. Scan headlines on a regular basis to see what catches your eye. In addition, explore your niche market to find any industry-specific news portals that may warrant monitoring. Read the rest of this entry »

Internet marketing has become so successful that many web marketers tend to neglect other marketing opportunities. Offline channels can boost your online traffic and business. Used effectively, traditional advertising vehicles remind customers to visit your site. Even better, promoting your website offline can drive new clientele to your web business. Below are ideas every marketer should consider: Read the rest of this entry »