Diary of a Slightly Eccentric Euro Man

Search engine optimization is a continuous changing process, one that must always be revisited and adapted as search algorithms are changed by the search engines. Because SEO is a constant process, it is often pushed to the bottom of the “to do list” of marketers. Be that as it may, resolve not to ignore search engine optimization as it cycles its way through your task list. Give search engine optimization the attention that it deserves. Read the rest of this entry »

You should not have to look far to find content or new ideas for your podcast show. Look to your daily sources to find fodder and ideas for new podcasting segments.

1. News
Both online and offline sources, from the Associated Press to CNN, contain a deluge of news item each day. Scan headlines on a regular basis to see what catches your eye. In addition, explore your niche market to find any industry-specific news portals that may warrant monitoring. Read the rest of this entry »

Many people assume that podcasting is all about audio and fail to acknowledge the writing behind the show. Skilled communicators understand the type of planning required in order to pull off a clean final product. The most memorable and effective podcasts are always well planned. Read the rest of this entry »

A – Alt Tags
All images should include ALT tags. The ALT attribute in HTML is used for three main reasons: the ALT tag provides further details about an image or hyperlinked graphic, the ALT Tags enhances web access for individuals with vision impairments. The ALT tags will also help search engines discern what an image represents. Read the rest of this entry »

Link building is an important aspect of search engine optimization. Search engines view a link as a vote of confidence in a website or webpage. The more links from related sources the greater the webpage’s importance. When requesting links, use an email template that can be easily customized for specific requests. To locate prospective link partners, search Google or Yahoo for related keywords or phrases. Read the rest of this entry »

Attempting to stay current on the latest search engine algorithm changes or search optimization tactics can be overwhelming for webmasters attempting to juggle it all. With this in mind, we’ve put together a list of the industry’s best Search Marketing blogs. These blogs are current and discuss important issues related to search engine optimization and search marketing. Read the rest of this entry »